With more than 31 million small businesses in the US, consumers have a tremendous amount of options. For companies, this means that it's crucial to find ways to differentiate their brand from the competition. To help you out, I've divided this list into B2C and B2B review sites, based on your target buyers. Yelp is considered the leading review site for marketing local businesses.
However, it's far from the only reputable business review site. Others may even be more beneficial for specialized products or services. Yelp is in second place with 45.2 percent, followed by TripAdvisor and Facebook. As with our list of the more than 100 online business directories, we wanted to offer you another list backed by numbers.
If you're dedicated to entertainment, travel or hospitality, check out Tripadvisor. Do you have a bar or restaurant? Chances are, someone has already reviewed your business on Foursquare. If you're a small B2C company looking to increase your customer base, Manta can help. If you're one of the 36 percent of small businesses without websites, this could increase your web presence.
B2B companies target other businesses, not ordinary consumers. With that in mind, here are 10 of the best B2B review sites you can search for, based on your product type. Like G2 Crowd, TrustRadius is ideal for collecting feedback and using it as a basis for your product development. There's also no reason to limit yourself to one or two review sites, so explore several options and decide which platforms are right for your marketing strategy.Which one? is an independent platform in the UK for reviewing everything from flats to savings accounts.
It's one of the most trusted online review sites, so it's worth segmenting it if you have products to sell. On a general review site, there are several categories of products and there can be several hundred and thousands of products in each category.Customers can review your company for free directly on the site, but if you receive other testimonials through social media, email, letters, or other sources, Judy's Book allows you to post them on your company page at no additional cost. BBB has a tool that accredited companies can use that sends review requests via text message or email.Because of the large size of Facebook's user base, it's gaining momentum to become one of the most popular business review sites. Consequently, this reduction in friction gives Facebook an advantage over other business review websites, where users must create unique logins or log in to the site every time (compared to consumers who already live and breathe on Facebook).Business review sites, such as Yelp, point to the growing importance of review monitoring to manage a company's online reputation.
While damage is inevitable, a company can take steps to mitigate the degree of damage that can occur on review websites.Yelp used to be the most important review site, and while its market share has declined over the past decade, it's still a major player in the space and shouldn't be ignored. Many companies only focus on those three sites, but if your industry has specialized review sites, add them to your list.Niche-based product review sites are more specific to niche markets or even other sub-categories within niches. As a result, striving to develop a presence on review sites that your customers don't use is likely a waste of time.If you need help deciding which sites to go to, check out my consulting services. What review sites are you looking for?.